Customer churn analysis canvas
Customer churn analysis canvasjeandominique

Customer churn analysis canvas

Last Updated 15 days ago

About

This comprehensive customer churn analysis canvas for Lunacup Coffee examines 10,000 customers across 7 interconnected datasets to uncover critical retention drivers and segment high-risk customers experiencing 29.01% churn. The workflow synthesizes synthetic data generation, exploratory analysis, multi-dimensional segmentation, correlation analysis, and 12+ interactive visualizations to deliver actionable interventions targeting Basic tier customers in South/Midwest regions (44-46% churn) and order frequency decline, with expected business impact of $317K-$482K annual revenue retention.

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