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Customer churn analysis canvas

jeandominique
November 10, 2025

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This comprehensive customer churn analysis canvas for Lunacup Coffee examines 10,000 customers across 7 interconnected datasets to uncover critical retention drivers and segment high-risk customers experiencing 29.01% churn. The workflow synthesizes synthetic data generation, exploratory analysis, multi-dimensional segmentation, correlation analysis, and 12+ interactive visualizations to deliver actionable interventions targeting Basic tier customers in South/Midwest regions (44-46% churn) and order frequency decline, with expected business impact of $317K-$482K annual revenue retention.

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