Looking to understand how data transformation can drive real business results? Watch the full presentation, where Zerve AI's CTO, Dr. Greg Michaelson, and Mohamed Lemine Beydia, Head of Data Analytics at Canal+, reveal how they transformed Canal+ into a data-driven powerhouse. Discover how Canal+ leverages Zerve to build a robust AI-powered enterprise, compete with streaming giants like Netflix, and maximize customer engagement and retention.

The Power of Data in a Crisis – Dr. Greg Michaelson’s Journey

Dr. Greg Michaelson shared his story of developing a COVID-19 forecasting engine during the pandemic—a project that underscored the need for flexible, purpose-built tools for data scientists who code. While working with DataRobot and the US government, Greg’s team built predictive models that helped pharmaceutical companies prioritize vaccine trial locations. This high-stakes project saved lives and inspired the creation of Zerve AI, a platform designed to bridge the gap between data exploration and production.

Canal+’s Data Transformation Journey with Zerve – Mohamed Lemine Beydia’s Story

Following Greg, Mohamed Lemine Beydia shared Canal+'s journey from a traditional satellite company to a cutting-edge, digital-first enterprise driven by real-time data. Competing in the streaming industry, Canal+ needed a data strategy to maximize AI’s potential while adapting quickly to customer needs. Supported by Zerve AI, Mohamed’s team accelerated Canal+'s transformation with measurable results:

• Churn Prediction with Explainable AI

  Using Zerve, Canal+ created a churn prediction model with explainable AI, equipping the marketing team with insights into customer behavior and generative AI scripts for proactive engagement. “We achieved a detection coverage of 70% in our churn prediction model during the beta testing phase in the Netherlands,” Mohamed shared.

• Personalized Content Recommendations

  With Zerve, AWS Bedrock, and Snowflake, Canal+ delivered personalized recommendations that boosted user engagement and reduced churn. “Implementing personalized content recommendations led to a noticeable spike in engagement,” Mohamed explained.

• Accelerated Time-to-Production

  Zerve’s platform enabled Canal+ to move from proof of concept to production much faster. “With Zerve, we were able to deploy AI solutions more rapidly, moving from development to production in record time,” Mohamed noted.

Through Zerve, Canal+ ensured seamless collaboration across data science, IT, and engineering teams, driving efficiency and business impact.

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