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Restaurants lose 15-20% potential revenue from decision paralysis and generic menus; customers abandon carts or order defaults. This engine personalizes via past tastes/context, projecting 15% AOV uplift (sim: Rs.500 → Rs.575/order) and 25% faster ordering. Backtest on Nov 2025 holdout: 82% top-5 hit rate, reducing churn signals in low-similarity orders.