About

This project is a production-ready sales performance analytics system built using Zerve. It processes transactional sales data, performs data transformation and aggregation, and exposes key business insights through a deployed API.

The system analyzes revenue, transaction volume, units sold, and conversion rates across different products and regions. It identifies top-performing products, measures their contribution to total revenue, and computes statistical metrics such as average, median, standard deviation, and revenue distribution.

To validate effectiveness, the pipeline reports measurable KPIs including total revenue, average transaction value, high-value transaction rate, and conversion metrics. The solution is deployed as a live API, enabling real-time, on-demand access to analytics for business decision-making and performance monitoring.