About

Using 409,287 events from 4,774 Zerve users, this analysis identifies the behavioral patterns most predictive of long-term success (Free → Pro conversion).

Core Finding: Users who actively engage with Zerve's AI agent convert to paid plans at dramatically higher rates. Upgraded users interact with the AI agent 283× more than free users and demonstrate fundamentally different usage patterns—treating Zerve as a production workspace, not just an experimentation tool.

Model Performance: Achieved 0.974 AUC using interpretable models.