About

A comprehensive data analysis tool for tracking product-led growth metrics across a SaaS customer journey.

Key Components:
- Data Generation: Synthetic dataset modeling user progression through a typical SaaS funnel
- Metrics Tracked: Visitor to signup conversion, Signup to activation rates, Activation to paid conversion, Feature adoption impact, Revenue per user

Technical Details:
- Built using Python
- Uses synthetic data generation techniques
- Includes multiple visualization layers: Interactive funnel chart, Conversion rate analysis, Cohort trend dashboard, KPI tracking

Outputs include:
- Detailed conversion rate breakdown
- Time-to-value metrics
- Traffic source performance
- Feature adoption correlation with conversion

Use Case: Provides product and growth teams with a structured approach to understanding user acquisition and conversion dynamics.