About

CreatorPulse is a deployed analytical workflow that predicts creator churn risk using engagement and activity signals. The system analyzes metrics such as posting frequency, engagement levels, follower growth, posting consistency, and brand collaborations to estimate churn probability.

A trained classification model converts these signals into:

churn probability

risk category (Low / Medium / High)

actionable retention recommendations

The model is validated using a holdout evaluation strategy with accuracy, precision, and recall metrics, prioritizing recall to minimize missed churn cases.

CreatorPulse runs entirely inside Zerve as a production-ready analytical system, demonstrating how insights move from modeling to validation and deployment without remaining confined to a notebook.