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RetentionIQ: Predictive Churn Intelligence for Subscription Businesses

adityarajvarshney1
January 6, 2026

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RetentionIQ is a production-ready machine learning system that predicts customer churn probability for subscription businesses. The system validates model effectiveness using business-relevant metrics such as ROC–AUC, Recall@Top-20%, and Lift, and exposes predictions through a deployed API that returns actionable churn risk segments for targeted retention strategies

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