About

Simulating Alternative Behavioral Paths to Optimize Success

The User Journey Simulator is a counterfactual modeling system that estimates how changes in user behavior could alter long-term success outcomes.

Instead of analyzing only observed outcomes, this project leverages causal inference and uplift modeling to simulate “what-if” scenarios. It evaluates how modifications in behaviors—such as earlier deployment, increased collaboration, or deeper notebook iteration—affect predicted retention and success probability.

The system:

🔄 Models causal relationships between behaviors and outcomes

📊 Estimates treatment effects of key platform actions

Simulates counterfactual user journeys

Provides an interactive interface to adjust behavioral variables

🚀 Deploys as a scenario-based decision-support tool

By transforming event data into a behavioral simulation engine, this project empowers Zerve to design evidence-based product interventions and optimize user growth strategies.